Benefit Cosmetics

Producent

Benefit Cosmetics is a global cosmetic brand, co-founded, in 1976, by Jean and Jane Ford – twin sisters & former models –, Benefit was built as a fun-loving, freethinking and totally new approach to beauty. With its instant beauty solutions with laugh-out-loud names, its creative packaging and its complete range of signature services, Benefit has managed to create a community of women who truly believe that “laughter is the best cosmetic”. Besides its iconic products and its most emblematic bestsellers like the lip & cheek stain Benetint, the face primer The Professional or the mascara They’re real, the brand has also a 70-reference collection of brow products made to solve all women’s dilemmas. The Ford sisters, convinced that shaped eyebrows make all the difference in framing the face, revolutionized the brow services by creating the Brow Bars. Now, Benefit has more than 2700 of them in 43 different countries making it the #1 Brow Brand worldwide since 2016.