Lakrids by Bülow

Producent

INTRODUCINGTHE DESIRE TO CREATE SOMETHING SPECIALBorn into a family of entrepreneurial spirits, Johan Bülow always knew, that he wanted to create something special. He threw his passion and attention into liquorice – a Scandinavian favorite that he felt was underappreciated and deserved to be taken seriously. He put in the hours and learned the craft the hard way, and by 2007 he was ready to cook, roll and cut his very first product.2007THE FIRST PRODUCT COMES TO LIFEOn 07.07.07 the first Lakrids by Johan Bülow shop opened in Svaneke. The idea was to cook the liquorice in the shop, making sure that you could smell it in a radius of 100 meters. It worked. Everything was sold out within two hours. The last customer even bought the sample bowl on the counter.2008THE FIRST FACTORYJohan bought a liquorice machine and installed it in his newly rented factory in Taastrup, scaling production, to meet demand.This is where liquorice NO.1, NO.2, NO.3 and NO.4 were born.2009CHOC CO